It’s Ford time

San Francisco, CA ( HRMarketer / PRWeb ) December 11, 2007 — Earlier this year, CareerTV hosted a great new recruitment video for Ford Motor Company , designed to provide young professionals with more knowledge and better insight of what it takes to work for one of the world s largest automakers. Ford says a recruitment video gives them an opportunity to showcase the culture of the organization.

Barbara Bowen, Manager of Talent Acquisition, uses the tool to reach a broad audience fast and believes it has a much greater impact than other marketing efforts. What CareerTV offers is really a one-stop-shop for the candidates, providing them with more in-depth knowledge about an organization. For innovative companies like Ford, moving forward and embracing new technologies is important, when reaching out to future employees.