Ford Vehicle

“Competing in NASCAR Fusions on the track and in Ford F-150s and Super Duties in the dirt at the same place where NASCAR will crown its champions one week later, is something our nine contestants will never forget. We know that NASCAR fans are also truck enthusiasts, so it’s a great opportunity for us to combine two of their favorite passions into a truly unique experience.” Ford research demonstrates this passion and loyalty among the growing NASCAR fan base of 75 million people worldwide.

Two thirds of Ford Truck owners are racing fans with 60 percent of these owners specifically following NASCAR racing. In general, 72 percent of NASCAR fans are loyal to products they see associated with the race series and their favorite drivers. About Ford Championship Weekend The first Ford Championship Weekend was held in 2002 at Homestead-Miami Speedway, and it marked the first time that all three of NASCAR’s top divisions had their champions crowned at the same facility in one weekend.

“Race to the Dream has been a major success for us because not only has it allowed us to communicate on a more personal level with our loyal Ford fans, it also exposes others to the impressive new products we have to offer,” said Tim Duerr, NASCAR marketing manager, Ford Racing Technology. “We like to say there’s a little bit of racing in everything we do and nothing is a better example of that than Race to the Dream.

We feel like this is a home run for us from a marketing standpoint, and it obviously has been a hit with the fans. “We know that racing is important to our customers and it’s important to Ford Motor Company,” said Duerr. “Ford Championship Weekend is one of the biggest sporting events of the year and we’re excited to have such a major presence.” About Ford F-Series Since its debut in 1948, Ford has sold more than 32 million F-Series trucks.